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Still Paying Premium Prices For 'Old School' 20th Century Marketing Techniques
or Frustrated By How To Make It Profitable?
Like most responsible business and website owners, you've probably made a concerted effort to get your business noticed. You've probably already discovered many marketing and advertising mediums to choose from, of which many of the traditional mediums have become quite costly due to growing online competition in most market niches, and the increased demand these marketing services.
Say NO to the 'old'...
No to Expensive Search Engine Optimization Companies(NO)
Stop waiting around forever on expensive search engine optimization(SEO) companies to manually position and rank your website, only to be told that it takes months for your new website to get out of Google's "sandbox" --- a virtual hostage cell for your website to get reviewed until Google can see that it's planning on staying around for the long haul. All the while, you're paying these SEO companies $1500 to $3000 per month plus initial setup fees to find you future traffic that they cannot possibly guarantee.
No to Pricey Pay Per Click With Ineffective Results (NO)
If you're also spending a fortune on Pay Per Click(PPC), and not getting the results or conversions you've expected, that is all about to change. Pay Per Click can attribute to the high costs of converting a click into a paying customer, as high as $100 per customer acquisition in many cases. So unless you're an attorney making $10,000 or $30,000 per case, it's a bit tough to justify a large customer acquisition cost. The cost of PPC goes up if you also have to pay a management service to do it for you. Most of them won't even work with you unless you're already blindly spending $10,000/month or more. Another thing, you only have 4 lines to tell your story from a PPC ad.
No to Costly Email Marketing Companies (NO)
Sure email marketing can work, but unless you're working with a legitimate opt-in email marketing firm that's white-listed, bonded, and in the feedback loop with the major Email service providers, you're pressing your luck trying to get into the inboxes of their email customers. Also, you still risk violating the CANSpam Act of 2003, and getting your Web domain put on the spam blacklists. Aside from the risky practice of potential spamming, these companies charge you up to $7000 per 100,000 emails sent, and can't guarantee their deliverability rates. That's a lot of wasted money emails that may or may not make it to an inbox. What good is purchasing a mailing of 100,000 emails if only 10%-20% of emails successfully get delivered?
No to High-Priced Lead Generation Companies (NO)
Depending on your niche or industry, the cost per lead can also get quite pricey. Mortgage companies and lenders quite often pay $50 to $100 per lead. Even lead packages for smaller niche markets can be expensive, especially with minimum purchase requirements and setup fees. Even if you purchased leads outright from a third party lead generation company, you never know what type of quality information you'll be getting, or if you're getting an aged lead that was generated over 90 days ago, for the same prices. It's a tricky industry and there are many caveats to deal with.
No to Ineffective Traditional Yellow Page Ads and Other Print Advertising
Most businesses don't even know how to put together a yellow page ad, let alone create effective marketing ad copy for their ad. So they leave it up to the lowly paid representative to put together the 'copy and paste' ad for them, making their ad look and sound just like all the other ads. This is the biggest sin of advertising. Yet, despite the large numbers of shoppers abandoning the Yellow Pages, these directories continue to increase rates each year. That's the most backwards and shameful business model we've seen. And when business owners decide to NOT renew, their reps call you right away to tell you about all of the success stories they're having with others in your field. Talk about 'snake oil salesmanship' in action.
It's time to lower your costs and increase your sales with Social Media Video Marketing, and start reaching even more of your potential customers who are already searching for you online.
While multimedia video marketing is the ultimate solution to your traditional marketing woes, very few businesses have the immediate resources to be able to make video marketing work successfully, because it takes:
Multimedia Video Production Which Can Get Expensive Or Difficult To Do On Your Own
Marketing Professional To Write The Sales Script For Your Video Infomercial
Voice-over Professional To Record Your Script
Skills To Produce High Impact Imagery, Audio and Music To Capture Your Customer's Emotional Response
Identifying And Strategically Positioning Relevant Keywords That You Can Dominate In The Search Engines
Manual Video Submission To Hundreds Of Online Social Media Marketing Portals
That's why video marketing companies are taking advantage of your lack of resources and over-charging you because you don't know any better.
Say NO to Price-Gouging Video Marketing Companies!
Fortunately, we've created a solution to this problem that saves you time, money and the learning curve involved in getting amazing results from video marketing!
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